start with the friction.
find the thing people work around, put up with, or do twice. a real problem is a better starting point than a pitch deck.
field method / kept close to reality
how i keep the signal honest.
Start close to the problem. Make the whole system coherent. Keep enough contact with reality to change your mind.
principles, not a formula.the problem before the product
make the whole thing work.
the product, the experience, and the operation belong together. a beautiful front door still needs a building behind it.
give the system a job.
design automation into the work from the start. keep judgment with people; give the repeatable parts to a system that can be checked.
stay close to reality.
work in focused sprints. put the thing in front of people. let what happens next change the plan. keep the business grounded in paying customers.
the way in
show me where it gets stuck.
a useful first conversation starts with what you’re trying to do, who it’s for, and what is making it hard. a rough sketch is welcome. so is a working product with one very annoying problem.
from there, we can find the right shape of work: a focused collaboration, a product build, or a broader venture and design partnership.
bring me the useful versionsame ecosystem / different doors
choose the conversation that fits.
take a closer look
01find the real friction.↗02keep thought beside proof.↗03build the whole loop.↗the transmission is open
bring me the difficult thing.
The unfinished thought. The stuck workflow. The meaningful project that needs a more careful shape. No polished pitch required.